Privacy policy

This Privacy Policy explains how Sell Phone Store collects, uses, shares and protects your personal information when you visit our website, place an order, or otherwise interact with us. It also sets out your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are and how to contact us

"Sell Phone Store" is a trading name of AIODistribution Ltd, a company registered in England and Wales under Company Number 06173420, with VAT number GB 919 3241 24. For the purposes of data protection law, AIODistribution Ltd is the "data controller" responsible for your personal information.

Registered office: Unit 2 Angerstein Business Park, 12 Horn Lane, Greenwich, London SE10 0RT, United Kingdom
Email: info@sellphonestore.com
Telephone: +44 7384 961509

If you have any questions about this policy or about how we handle your personal information, please contact us using the details above.

The personal information we collect

We collect and process the following categories of personal information:

Contact information — such as your name, billing and delivery addresses, email address and telephone number.
Order information — details of the products you buy from us, order numbers, order history, returns and warranty claims, and any correspondence relating to your purchases.
Payment information — information needed to process your payment. Card and banking details are collected and processed by our secure third-party payment providers; we do not store your full card details on our own systems.
Device and usage information — technical data automatically collected when you visit our website, such as your IP address, browser type and version, device type, operating system, referring pages, the pages you view and how you navigate our site, and cookie identifiers.
Communications — the content of messages, enquiries, reviews and feedback you send us by email, telephone, contact form or social media, and your marketing preferences.

How we collect your information

We obtain personal information about you in the following ways:

Directly from you — when you place an order, create an account, contact us, subscribe to marketing communications, complete a form, or otherwise interact with us.
Automatically — when you use our website, we collect device and usage information through cookies and similar technologies (see "Cookies and similar technologies" below).
From third parties — such as our hosting platform, payment providers, couriers, and providers of analytics and fraud-prevention services, who may share information with us in connection with your order or your use of our website.

How and why we use your information, and our lawful bases

Under UK GDPR we must have a valid lawful basis to process your personal information. We rely on the following bases:

Performance of a contract — to process and fulfil your orders, take payment, arrange delivery through our couriers, handle returns, refunds and warranty claims, manage your account, and provide customer support.
Legitimate interests — to operate, maintain, secure and improve our website and business; to prevent and detect fraud and misuse; to keep records of our transactions and communications; to understand how customers use our site; and, where permitted, to send you information about similar products and services. When we rely on legitimate interests, we balance our interests against your rights and freedoms.
Consent — where you have opted in, for example to receive marketing communications or to allow non-essential cookies. You can withdraw your consent at any time.
Legal obligation — to comply with our legal and regulatory duties, such as accounting, tax and consumer-protection requirements, and to respond to lawful requests from authorities.

Who we share your information with

We do not sell your personal information. We share it only with the following recipients, and only where necessary:

Shopify — our e-commerce platform, which hosts our online store and processes personal information on our behalf.
Payment providers — secure third-party payment gateways that process your payments.
Couriers and delivery partners — including DPD, Evri and Royal Mail, to deliver your orders and manage returns.
Service providers — trusted third parties who support our business, such as IT, hosting, analytics, email, marketing, customer support and fraud-prevention providers, who act on our instructions.
Legal and regulatory authorities — courts, law-enforcement bodies, regulators and other third parties where we are required or permitted to do so by law, or to establish, exercise or defend our legal rights.
Business transfers — a buyer or successor in the event that we sell or transfer all or part of our business or assets.

Where third parties process personal information on our behalf, we put appropriate contracts in place requiring them to keep it secure and to use it only for the purposes we specify.

Cookies and similar technologies

Our website uses cookies and similar technologies to make the site work, to remember your preferences, to keep your basket and session secure, to analyse how the site is used, and — where you consent — for marketing and personalisation. Some cookies are strictly necessary for the site to function; others are optional and are only set with your consent.

You can manage or withdraw your cookie preferences at any time through our cookie settings or by adjusting your browser settings. Disabling certain cookies may affect the functionality of the website.

International transfers

Some of our service providers, including our hosting platform and certain payment and technology partners, may store or process personal information outside the United Kingdom. Where personal information is transferred outside the UK, we ensure that appropriate safeguards are in place, such as transfers to countries the UK Government has deemed to provide an adequate level of protection, or the use of approved contractual safeguards (such as the International Data Transfer Agreement or Standard Contractual Clauses with the UK Addendum). You may contact us for more information about these safeguards.

How long we keep your information and how we protect it

We keep your personal information only for as long as necessary for the purposes described in this policy, including to fulfil your order, provide after-sales support and warranties, and to meet our legal, accounting, tax and regulatory obligations. When we no longer need your information, we will securely delete or anonymise it.

We use appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or alteration. These measures include secure hosting, encryption of payment transactions through our providers, access controls, and staff confidentiality obligations. While we take the security of your data seriously, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Your rights under UK GDPR

Subject to certain conditions and exemptions, you have the following rights in relation to your personal information:

Right of access — to request a copy of the personal information we hold about you.
Right to rectification — to have inaccurate or incomplete information corrected.
Right to erasure — to ask us to delete your personal information in certain circumstances.
Right to restriction — to ask us to limit how we use your information in certain circumstances.
Right to data portability — to receive certain information in a structured, commonly used, machine-readable format, or to have it transferred to another controller.
Right to object — to object to processing based on our legitimate interests, and to object to direct marketing at any time.
Right to withdraw consent — where we rely on your consent, to withdraw it at any time, without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please contact us at info@sellphonestore.com or using the details in this policy. We may need to verify your identity before responding. We will respond within the timeframes required by law, and we do not charge a fee unless your request is manifestly unfounded or excessive.

Your right to complain to the ICO

If you have concerns about how we handle your personal information, we would encourage you to contact us first so that we can try to resolve them. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.

Children

Our website and services are intended for adults and are not directed at children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe that a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Any updated version will be posted on this page with a revised effective date. We encourage you to review this policy periodically to stay informed about how we protect your information.

How to contact us

If you have any questions, requests or complaints regarding this Privacy Policy or your personal information, please contact us:

Sell Phone Store, a trading name of AIODistribution Ltd
Company Number: 06173420 (registered in England and Wales)
VAT Number: GB 919 3241 24
Registered office: Unit 2 Angerstein Business Park, 12 Horn Lane, Greenwich, London SE10 0RT, United Kingdom
Email: info@sellphonestore.com
Telephone: +44 7384 961509